SHAKE and PIT BULL Setting GAMESUMMIT Aflame!

This weekend, the GAMESUMMIT 2024, the International Video Game Festival, was held in Baku, with the New Products Group presenting SHAKE and PIT BULL drinks at the event!

GAMESUMMIT was held in one of the largest venues in the country – Baku Crystal Hall. It brought together gamers, IT startups, developers and representatives of the gaming industry from more than 10 countries, in particular, the USA, Poland, Turkey, Tunisia, Morocco and Uzbekistan, with representatives of the Azerbaijani Government attending the event, too.

The festival began on 31 May with a concert by British singer John Newman, who instantly inspired driving mood. On the same day, New Products Group opened its food zone offering drinks, comfortable tables and a food truck, where everyone could order SHAKE cocktails or recharge with PIT BULL energy. To make the activities even more engaging, we came up with the idea to arrange a prize draw for the festival attendees to have some fun and win SHAKE prizes. Our brands fitted perfectly into the atmosphere of the event, as it had brought together bright and active people who love creativity and fun, and our target audience is just like that.

Further programme was very diverse and consisted of three parts: the festival itself, various performances and a conference. Its participants had an opportunity to visit virtual reality zones and demonstrations of games from independent developers, or take part in workshop sessions held by international startup trainers. There were also esports competitions, Korean-pop dance shows and a cosplay contest, during which participants wearing stunning outfits impersonated their favourite anime and video games characters.