Manufacturer of drinks and functional products
The Company underwent global changes and entered a new historical stage of development. The outbreak of a full-scale war created conditions in which the Company had to adapt quickly to the changed realities in order to maintain its leading position and be a solid foundation for the Ukrainian economy, army, and society.
2022 was a year of searching for bold and innovative solutions, including building sales in alternative distribution channels. Thanks to the strategy we chose, the challenges we faced, and the continuous and well-coordinated work of our team, even under enemy fire, we were able to quickly (in March) establish uninterrupted logistics, resume sales and exports, and demonstrate positive momentum.
In order to help the government, the Company focused its activities on the production of the most popular products among the civilian population and military personnel, including drinking water, nutrition bars, etc. The Company launched a unique energy drink, NON STOP™ Military, which is sent exclusively to the front line and is completely free of charge. The first batch (1 million products) was completed in almost 3 months. The EatMe™ snack and ZHASHKIVSKY KABAN™ beer lines were expanded with special military-inspired products, part of the proceeds of which are donated to the army. In the same year, the Company introduced a new brand to Ukrainian consumers – natural lemonades at an affordable price, LIMONADIA™.
The need to prove the importance of purchasing Ukrainian goods gave the Company a new impetus to further expand its geographical presence on the world map and enter new markets. Despite all the difficulties, the first shipments of products were made to Bulgaria, Romania, and the Czech Republic, and production was launched in Poland, other European countries, and Central and Eastern Asia. To this end, the Company opened its first office in Europe, which will enable it to expand geographically even more rapidly. New Products Group became the first Ukrainian company to open a production facility in India and started production for the South East Asian markets.