Manufacturer of drinks and functional products

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Questions & answers

Is New Products Group a Ukrainian company?

Yes, New Products Group has been operating since 2003 and is one of the largest Ukrainian producers of beverages and snacks in Ukraine.

Where can I find corporate logos and images?

You can find them by the link.

How can I file an application to work in New Products Group?

Please send your resume to:

What is New Products Group’s position on the issue of responsible consumption of low-alcohol drinks?

The interests of consumers are a top priority for New Products Group. So, as a market leader, the Company informs the public about the importance of moderate and reasonable consumption of low-alcohol drinks. It also implements an active policy against the sales of low-alcohol drinks to minors. The sign “Consume Sensibly” on the Company’s products has the same meaning

What do low-alcoholic drinks contain?

​​Low-alcohol drinks are produced using rectified ethyl alcohol of premium class, concentrated juices (apple, multifruit, lemon, lime, etc.) and alcoholates. Low-alcohol drinks may also include:
- acidity regulators — citric acid, sodium citrate;
- food flavorings (only natural). For example, ROGER’S cocktail contains natural “rum” flavoring;
- food dyes;
- sulphite ammonia caramel — natural or identical to natural dye. It is a thick viscid pleasantly aromatic liquid of dark brown color;
- carbon dioxide (carbonic acid) — if the drink is carbonated. Unlike carbonic acid which is exhaled through lungs, carbonic acid which gets into the stomach of humans with a drink facilitates digestibility of the ingredients of the drink. Carbonic acid in the body facilitates the process of digestion; improves the secretion of gastric fluid, therefore, the liquid supply, resulting in fast thirst quenching. Carbonic acid has a refreshing effect, as well as antiseptic characteristics, and is a good preservative.

Who is not recommended to consume low-alcohol drinks?

Low-alcohol cocktails are not recommended to people under 18, pregnant and nursing mothers, as well as elderly people and those, who have poor acceptability of any of the ingredients in the drinks.

Do low-alcohol drinks have a negative impact on the health of people who consume them?

Moderate and sensible consumption of low-alcohol drinks is very important. New Products Group makes efforts to popularize the culture of reasonable consumption and increase consumers' awareness of the recommended consumption norms of these categories of products. For the same purpose, the Сompany's products are marked with the "Сonsume Sensibly" sign.

Can consumption of low-alcohol drinks lead to alcoholism?

Alcoholism is not related to the consumption of a particular drink — it is a disease caused by immoderate consumption of any alcohol (vodka, wine, beer, spirit, etc.). Research shows that alcoholism has “social roots”. These include unemployment, tensions in the family, lack of confidence in the future, and also genetic predisposition.

How common is consumption of low-alcohol drinks in Ukraine?

The share of low-alcohol drinks in the alcohol industry of our country is 1% of all beverages in terms of 100% alcohol. Considering demand trends, according to experts, in 2022, sales of low-alcohol drinks in Ukraine amounted to 10 million dal

What is the difference between manufactured cocktails and home-made drinks?

Industrially manufactured cocktails contain only high-quality spirits and other ingredients.While when you buy vodka to mix with various additives, you cannot be sure of its original quality. According to the estimates of “Ukrvodka” Association, 40% of vodka is produced illegally. Thus, there is a risk that you might make a low-quality cocktail. 

What is New Products Group’s position on the issue of responsible consumption of energy drinks?

New Products Group constantly works with consumers, explaining to them the importance of compliance with recommended norms of consumption of energy drinks. The sign “Consume Sensibly” on the Company’s products has the same meaning.

How many energy drinks can be consumed during the day?

According to EFSA experts the following caffeine dosages per day are considered as moderate: up to 400 mg for adults and 200 mg for pregnant women and teenagers. According to their estimates, such a dose is calculated based on 5.7 mg/kg of the body weight of an adult and around 3 mg/kg — for other groups of consumers.
Interestingly, according to scientists of Belarusian Laboratory of Food Analysis (BelMAPO), 97% of caffeine consumption comes from coffee, tea, cola, and chocolate. At the same time the share of energy drinks in the “caffeinated” ration does not exceed 2%. In addition, the experts noted that the caffeine content of an average portion of tonic drinks (250 ml can) is 74 mg, which is even less than in a cup of coffee of the same volume (91 mg).

Who is not recommended to consume energy drinks?

They are people with cardiovascular diseases, children and people suffering from insomnia.

What do New Products Group’s energy drinks contain?

The main source of carbohydrates and energy in drinks.

Ginseng extract
Stimulates the central nervous system by diminishing general weakness, increased fatigability and drowsiness. Increases blood pressure, mental and physical performance, and stimulates sexual function. Reduces the level of cholesterol and glucose in blood, and activates operation of adrenal glands.

Guarana extract
Guaranine is chemically identical to caffeine obtained from other sources, such as coffee, tea, or maté. Guarana also contains vitamins B, A, and E. It has a stimulating, antioxidant, and antibacterial effect. Also, its effects on cognitive abilities are of interest.

Folic acid (vitamin B9)
A water-soluble vitamin essential for the growth and development of the circulatory and immune systems.

It is one of the forms of vitamin B6. Vitamin B6 acts as a stimulant in the metabolic process. It is a coenzyme of proteins involved in the processing of amino acids and regulates protein absorption . Pyridoxine also contributes to the production of blood cells and their dyeing pigment hemoglobin, and to the equal supply of glucose to cells.
Pantothenic acid
Pantothenic acid is essential for the metabolism of fats, carbohydrates, amino acids, and synthesis of vital fatty acids, cholesterol, histamine, acetylcholine, and hemoglobin. The most important effect of pantothenic acid is its ability to stimulate the production of adrenal hormones glucocorticoids, which makes it a powerful tool for the treatment of such diseases as arthritis, colitis, allergies and heart diseases.

Nicotinic acid
Vitamin, hypolipidemic and specific antipellagric remedy. It participates in the metabolism of fats, proteins, amino acids, purines; cellurar respiration; glycogenolysis, and biosynthesis processes. It expands small blood vessels (in particular, of the brain), improves microcirculation, and has a mild anticoagulant effect, improving fibrinolytic activity of the blood. It also has a detoxifying effect.

Vitamin C
It is used in drinks as an antioxidant. It is one of the main substances in the human diet, necessary for the proper functioning of connective and bone tissue. It has the biological function of reducing agent and cofactor of some metabolic processes. It improves bile secretion, restores exocrine function of pancreas, and incretory function of thyroid. It increases the body's resistance to infections.

Stimulates the central nervous system, strengthens heart function, accelerates pulse, causes vasoconstriction and has diuretic effect. In medicine caffeine is used as a component in medications for headache, in treating migraines, as stimulator of breathing and heart activity in treating cold-related diseases, to improve mental and physical capacity, and to eliminate drowsiness.

Taurine participates in lipid metabolism, improves energy and metabolic processes, and it is a component of bile acids (taurocholic, taurodeoxycholic) contributing to emulsification of fats in the intestine. In the central nervous system it performs inhibitory neurotransmitter function and has some anticonvulsant effect.

White tea extract
Contains vitamins C, PP, vitamins of B group, microelements, amino acids and many other ingredients. It is one of the best remedies for chronic fatigue syndrome.

Schisandra chinensis (schisandra) extract
Helps in case of fatigue, and decreased performance during activities associated with high neuropsychological and physical stress. As a part of complex therapy, it is used in cases of sexual dysfunction affected by neurasthenia.

Do energy drinks have a negative impact on the health of people who consume them?

According to experts from the European Food Safety Authority (EFSA), moderate consumption of caffeine, which is the main ingredient in energy drinks, does not cause harm to human health. The European researchers also noted that the widespread belief that caffeine is harmful when consumed in combination with taurine and glucose is more myth than truth. According to their data, such a mix of energy drink ingredients is absolutely safe and can be an element of a healthy lifestyle if consumed in moderation.

How common is the consumption of energy drinks in Ukraine and in the world?

According to EDA, energy drinks are widely available in 170 countries, including all European Union countries. As for Ukraine, we are among the three countries with the lowest consumption of energy drinks in Europe. Consumption per person is 1.2 liters. For comparison, in Austria, this figure reaches 10.1 liters, and in Germany — 5.3 liters. However, energy drinks account for only 1% of all soft drinks consumed in Europe. The highest consumption of energy drinks is in Japan.

What amount of caffeine does a bottle of energy drink contain?

New Products Group’s energy drinks contain different amounts of caffeine — from 30 to 35 mg/100 ml (0.1 liter). The drinks mostly contain 35 mg/100 ml.

Is it safe to consume energy drinks with alcohol?

SCF and EFSA experts confirm that consumption of energy drinks with alcohol does not harm health. The effect of alcohol in cocktails like vodka/juice, vodka/energy drink, or vodka/cucumber brine is identical and depends on the amount of alcohol in the drink.

Where do you get the water for the production of soft drinks?

As quality is a matter of no compromise, the Company uses only prepared artesian water with an optimal mineral composition for beverage production, as salt excess causes flocculation while the beverages are stored. Drinks prepared on hard water (with excess of calcium and magnesium salts, as well as iron salts) have a rough taste.
Artesian water is processed in several stages: disinfection, removing iron excesses and hardness salts. The water is delivered to the plant from nine wells, which fully meet the Company's raw material needs. 

What determines the taste of water?

The taste of water depends on its mineral composition; the presence of organic substances and their decomposition intensity; its temperature and the presence of air gases.
High concentration of sulfates gives water a bitter taste; concentration of chlorides gives salty taste, and concentration of salts of iron and manganese gives an inky and ferrous taste. Water has the most refreshing effect at the temperature of 7-11 degrees. At a temperature above 15 degrees, its flavoring properties decrease, and it does not quench thirst well.

Is it true that bottled water is no different from filtered water?

Actually, it differs. Bottled water can be either natural (originally pure and fully preserving its structure) or prepared. Enterprises that bottle prepared water select a special set of filters to ensure effective water purification from a particular well. Industrial filters are universal, so they are not always effective. It is only possible to determine the appropriate water preparation complex in a particular case after conducting a comprehensive research. In addition, the water preparation system (filters) requires regular maintenance and change of consumables. Otherwise, the filter itself becomes a source of water contamination.

What are the ingredients of New Products Group's snacks?

The ingredients of the fruit and nut bars are natural and healthy. The bars are produced using concentrated apple juice, berries and dried fruits, agar-agar (seaweed extract), peanuts, carrots, hazelnuts, raisins, papaya, ginger, pineapple and other healthy natural ingredients. The product does not contain preservatives and dyes.

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