Otaka Kombucha and Uklon Ads Launch Collaboration: Digital Skins, Art Cars, and In-Ride Sampling

New Products Group introduces a major new campaign by the Otaka Kombucha brand, implemented in partnership with the data-driven media platform Uklon Ads. The project transforms an ordinary car ride into a fully immersive, multisensory experience, blending modern digital tools, urban culture, and gastronomic refreshment.

The campaign turns a ride into three consecutive touchpoints with the brand:

• Offline: Branded cars featuring kombucha cans on their roofs and styled in the tradition of Ukrainian naive art are hitting the streets of Kyiv.
• In-app: For the duration of the campaign, the car icon on the map changes into a stylized brand skin while waiting for an order, and users are greeted by an interactive banner linking to Otaka's resources.
• Inside the car: Passengers in the branded cars receive ultimate thirst relief—a complimentary kombucha. Sampling takes place right when the customer is already immersed in the brand's context.

"Aesthetics and care in the moment have already become indispensable for successful marketing campaigns. Our campaign, created in partnership with the Uklon Ads team, is exactly about that. We translated inspiration from Ukrainian aesthetics on the cars, a seamless digital experience on smartphones, and a cool sip of kombucha inside the cabin into one stylish ritual. This is a story about a drink without pretense or distance: that's just how it is, our kombucha, 100% one of us," notes Olena Chuvakina, Marketing and R&D Business Partner at Aqua NRG Investments Limited, the owner of the Otaka brand.

This campaign is a prime example of how the functional beverage category is moving to the next level. The product's natural freshness and benefits are organically intertwined with the consumer's aesthetics and daily lifestyle. Without unnecessary words, the brand demonstrates that a healthy and trendy drink can be as approachable and relatable as possible.