The brand NON STOP has officially announced its collaboration with the computer game, S.T.A.L.K.E.R. The energy drink can will be featured as an artifact in the game’s sequel, S.T.A.L.K.E.R. 2: Heart of Chernobyl.
This marks the second collaboration between NON STOP and S.T.A.L.K.E.R. The drink initially made its appearance in the game S.T.A.L.K.E.R.: Shadow of Chernobyl in 2007, serving as a source of energy for stalkers. It enabled the heroes to run faster during fights and handle heavy weapons with ease.
S.T.A.L.K.E.R. is a game series created by the Ukrainian company GSC Game World. The franchise takes place nowadays in an alternate Chernobyl Exclusion Zone. The game combines first-person shooter elements with role-playing and action-adventure features. Three games have been released in the series, with the latest one in 2009. Fans eagerly anticipated the release of the new game with updated graphics and new features, as its development took over a decade and faced multiple delays due to a full-scale war.
S.T.A.L.K.E.R. has gained a massive fan base worldwide. On its first day of sales, March 23, 2007, gamers purchased 30 000 copies. The game’s storyline revolves around the aftermath of the 1986 accident, where secret laboratories were built in the Exclusion Zone for experiments involving psychic abilities. These experiments led to a second catastrophe, resulting in the emergence of mutants, deadly anomalies, and valuable artifacts sought after by stalkers. The main objective of the game is to reach the center of the Zone, which requires overcoming numerous challenges, including special forces guarding the area against unauthorized entry.
«This collaboration with the legendary game provides an excellent opportunity to showcase the effectiveness of our product. NON STOP works in this game the same way as in real life – by providing an energy boost. The additional strength it offers can save lives for the heroes in S.T.A.L.K.E.R.,” emphasized Borys Tkachev, the marketing director of the New Products group of companies. “We are thrilled to continue our partnership even after 16 years since our initial integration. I am confident that S.T.A.L.K.E.R. 2: Heart of Chernobyl will be just as successful as its predecessors and once again bring attention to Ukraine and the remarkable projects being developed here.”