Commercial in support of the NON STOP energy drink and the video game S.T.A.L.K.E.R.2: Heart of Chornobyl will be running on the largest LED screen in Europe, set up on the facade of the Gulliver Shopping Mall in Kyiv. The video is created in 3D augmented reality format. The campaign starts today, on 20 September.
In the video, the loyal associates of the main character – the stalker – are the NON STOP energy drink, which gives instant boost of energy, and one of the most powerful artifacts of the S.T.A.L.K.E.R. universe, a bolt that helps overcome deadly anomalies.
‘These are some of the most powerful elements of the game, without which it is difficult, and I would even say, almost impossible to complete it. In the virtual world, NON STOP functions just like in real life – it gives energy, helps move faster and overcome obstacles to stay alive in the conditions of the Zone. For this commercial, we have used 3D technology and the largest screen in Europe to highlight the scale of S.T.A.L.K.E.R. and NON-STOP powerful collaboration, and technological efficiency of the long-awaited game. In the modern world, advertising on LED screens has become a true art, so we expect that this video will impress not only gamers, but also all progressive Ukrainians’, said the Media Director of the New Products Group (NON STOP manufacturer) Anna Malakhova.
It was Oversize.Agency to work on the creation of the commercial. Being experts in visual technologies, they see their mission as creating content that will be improving a positive image of Ukraine, even in the realities of wartime.
As you know, the collaboration between NON STOP and S.T.A.L.K.E.R. has started long ago. For the first time, the NON STOP drink was featured in the debut part of the franchise – S.T.A.L.K.E.R.: Shadow of Chornobyl, back in 2007. According to the plot of the game, one could buy the drink from merchants, other stalkers, or look for it in some hidden places.
S.T.A.L.K.E.R. trilogy, produced by Ukrainian developer GSC Game World, was released in 2007 – 2009. It captivated its players around the world with realistic Chornobyl landscapes and the eerie beauty of the world full of mutants, anomalies, and stalkers – adventurers who seeked to unravel the secrets of the exclusion zone. The company sold 15 million copies of the game. S.T.A.L.K.E.R. 2: Heart of Chornobyl is the fourth game in the iconic franchise boasting upgraded graphics and new features. This year, in August, its demo version was presented at the European Gamescom, the world’s largest video games trade fair.