New Products Group

New Products Group is one of the biggest producers of beverages and snacks in Ukraine. The Company has been operating for over 18 years and is included in the Register of the largest taxpayers in the country.

Today, New Products Group exports its products to 19 countries, including China, Germany, Italy, Czech Republic, Spain, Israel, Uganda, Armenia, Hungary, Azerbaijan, Georgia, and others. The Company employs more than 1,500 people. Every day New Products Group serves more than 25,000 purchasers and 106,000 active retail points around the world.

New Products Group releases 220 assortment products items under 17 brands. The key brands of the Сompany are: APPS, Pryrodne Dzherelo, SHAKE, NON STOP, PIT BULL, KING’S BRIDGE, REVO, EatMe, GREEN ENERGY, FRIDAY, BEERTAIL, Zhashkivsky Kaban, Zhashkivske, BIRZHA.

Quality check of beverages takes place in a special licensed laboratory at all stages of the production. The certified integrated system of quality and safety management of food products is developed in accordance with the Food Safety System Certification 22000 (FSSC 22000) – the most modern internationally recognized certification scheme – is also in place at our factory.

Every year the Charity Fund “Nova Gromada”, which was created by New Products Group in 2014 and operates exclusively at the expense of its voluntary deductions from profits, allocates more than 1,5 million UAH to various social and charity projects.