New Products Group Presents Non Stop Brand and New Developments at Gulfood 2026 in Dubai

New Products Group took part in Gulfood 2026, one of the world’s largest and most influential events in the global food and beverage industry, held in Dubai.

The key brand showcased at the company’s stand was the NON STOP energy drink, which is currently produced both in Ukraine and Dubai. The exhibition featured the core products of the range, including NON STOP Classic, Zero Sugar, Jungle, and Boost, as well as a new development — NON STOP Splash with juice.

During Gulfood 2026, New Products Group focused on expanding international distribution and partnerships. The event included meetings with distributors and importers, as well as presentations of new products tailored for the Middle East and Asian markets. As a result of the exhibition, the company recorded increased interest in its brand portfolio from international retailers and importers and received new distribution inquiries.

The greatest attention from visitors was drawn to NON STOP Classic as a key mass-market product, along with NON STOP Zero Sugar, which is in strong demand among international retail chains and distributors.

A separate section of the stand was dedicated to portfolio innovations and non-alcoholic products, including the well-known Revo Energy brand in its non-alcoholic version, Shake Zero — modern non-alcoholic cocktails, Mojo lemonades with juice, ready-to-drink vitamin cocktails Extra Life, Otaka kombucha, and Eat Me snack bars, reflecting the global trend of growing demand for healthy and functional products.

Commenting on the results of the exhibition, Yurii Rak, Commercial Director for the India Region at New Products Group, stated: “Gulfood is a strategic platform for the development of our international business. We see strong and sustainable interest in the NON STOP brand, particularly in products with no added sugar, as well as in new formats that meet current consumer demands. This confirms the competitiveness of our portfolio and its potential for further growth in the markets of Asia and the Middle East.”

At the same time, the New Products Group stand showcased a much broader portfolio of solutions, including non-alcoholic beverages, functional and vitamin products, new brands, flavors, formats, design solutions, and product concepts developed in close collaboration with the company’s team in Ukraine.

Participation in Gulfood 2026 reaffirmed the resilience of the team and the international competitiveness of products developed in Ukraine and Dubai. The company continues to consistently expand its international presence while supporting Ukrainian production abroad.