New Products Group Presents NON STOP at AAHAR International Exhibition in India

The New Products Group showcased the NON STOP energy drink at AAHAR – The International Food & Hospitality Fair, an international industry exhibition held in New Delhi, India.

For the NON STOP brand, participation in the exhibition marked an important step in its expansion into the Indian market. The New Products team presented its portfolio to representatives of retail and the foodservice sector, holding dozens of meetings with potential partners to further develop distribution.

The company also introduced the brand’s latest innovation — NON STOP Zero Sugar — which received strong positive feedback from both visitors and industry professionals. Demand for sugar-free energy drinks is growing in India, driven by increasing consumer interest in low- and zero-sugar beverages, as well as a greater focus on product ingredients and more balanced choices.

“The Indian market is one of the most dynamic in the world. Participation in AAHAR enabled us to present the NON STOP range to a wide professional audience and gain valuable feedback on our products. We are particularly encouraged by the strong interest in NON STOP Zero Sugar, which has significant potential to strengthen the brand’s presence in the market,” said Yurii Rak, Commercial Director of New Products Group in India.

The company emphasizes that international industry exhibitions are a key tool for developing brands in new markets, fostering partnerships, and exchanging expertise with industry stakeholders.

AAHAR – The International Food & Hospitality Fair is one of the largest trade exhibitions in India’s food and beverage industry, held annually in New Delhi and bringing together manufacturers, distributors, retailers, and HoReCa representatives from around the world.