New Products Group is the official partner of Effie Awards Ukraine 2023

The final of the most prestigious award in the world in the field of marketing communications, Effie Awards Ukraine, will take place this week. The best representatives of the creative industry will be awarded with a desired statuette which will highlight their leadership in the industry.

The Best Marketing Practices conference and Effie Gala award ceremony will be held on 24 November in the Mercure Congress Centre, the largest congress hall in Kyiv. And the New Products Groups will become a partner of the event.

The Best Marketing Practices program is designed to promote the development of a quality marketing market in Ukraine and extension of professional contacts. It will consist of the cases of finalists of the Effie Awards Ukraine 2023. Therefore, during five hours of the non-stop conference, the audience will hear how and for which purpose the effective communication campaigns were founded during the difficult times for our country.

The program includes speeches by charitable foundations, governmental and non-governmental organisations, as well as top-shelf Ukrainian companies and brands. Certainly, taking into consideration the realities of wartime, that the most cases are presented in the “Positive Change” category this year and short-term campaigns for foundations and non-profit organisations.  In addition, many works in the categories of “Crisis Response”, “Timely Opportunity” and “Cross Media Storytelling” have reached the final. In total, the 2023 competitive program included 81 categories: 34 industrial and 47-special.

The New Products Group has been treating guests of Effie Gala for several years in a row, and the company’s experts are the members of the award jury. This year, the Effie Awards Ukraine representatives invited the Marketing Director, Borys Tkachov, and PR Director, Olena Selyutina, to join the jury. And everyone present will be able to get energy with NON STOP and quench their thirst with PRYRODNE DZERELO artesian drinking water, and SHAKE ZERO non-alcoholic mixes.

It’s important to remember that the Effie Awards Ukraine is the most prestigious annual award in marketing communications in Ukraine. This is the national selection round of the international Effie Awards, founded in 1968 by the American Marketing Association New York.

The All-Ukrainian Advertising Coalition (VRK) has received the exclusive right to hold the award in Ukraine. The national effectiveness rankings of communication and media agencies, communications holding companies, advertisers and brands in Ukraine are made on the results of Effie Awards Ukraine. In addition, all results of Ukrainian program are included in the Effie Index, the international ranking of the most effective advertisers, agencies and brands.