Making New Customers Happy: NON STOP S.T.A.L.K.E.R. Conquers Moldovan Market

NON STOP S.T.A.L.K.E.R. expands its geography! The energy drink is already available in Moldova, in Linella, large retail chain, which has more than 150 supermarkets across the country. We have simultaneously set up some external advertising on the streets of Chisinau, which will be drawing attention of our potential consumers.

NON STOP S.T.A.L.K.E.R. limited-edition is a collection energy drink dedicated to the release of the long-awaited computer game S.T.A.L.K.E.R. 2: Heart of Chornobyl.  This energy drink with watermelon flavour is available in 0.5 l aluminum cans.

From the first days of sales in Ukraine, the drink was a sensation. It was snapped up right away in supermarkets, with resellers attempting to sell the energy drink on marketplaces at a price inflated tenfold.

Having presented the drink at the leading trade fair for digital games culture Gamescom in Cologne and Gamescom Asia in Singapore, we could observe that the drink had appealed very much to the global community of players and business representatives. And this comes as no surprise, since before creating the design and flavour of NON STOP S.T.A.L.K.E.R., first we had gained deep insight into the culture of the gaming target audience. After Moldovan market, New Products Group is going to start distributing the drink in other European countries in the nearest future.

As you know, S.T.A.L.K.E.R. 2: Heart of Chornobyl is a sequel of the series of games developed by the Ukrainian company GSC Game World the fans all over the world have been looking forward to.  S.T.A.L.K.E.R. franchise has become very popular thanks to its stunning realism, diversity of the game, and detailed images of Chornobyl locations. According to the plot, after the Chornobyl accident in 1986, another, even more terrible catastrophe took place. It was caused by scientists who had been conducting experiments with psychic capabilities in their secret labs. It made mutants, deadly anomalies, and valuable artifacts show up. Adventure seekers – stalkers – started hunting for the latter. Their goal was to overcome many obstacles to get inside the Chornobyl nuclear power plant and solve the central mystery.

NON STOP is a Ukrainian energy drink that has been on the national market since 2005. It is part of the New Products Group