Introducing DRIVE Yellow: New Products Group Debuts New Energy Drink at ANUGA Select India

New Products Group participated in ANUGA Select India, one of the largest exhibitions in Asia. From August 28 to 30, this large-scale event brought together over a thousand exhibitors and more than 40 000 representatives of the B2B sector from fifty countries in Mumbai. They came to seize new opportunities, form new partnerships, and expand their presence in the Asian market. We were pleased to have the opportunity to introduce our NON STOP and DRIVE products, as well as our DRIVE Yellow energy drink, which we presented for the first time!

New Products Group has been working on introducing NON STOP to the Indian market for about a year and a half now, and it is already available in the country’s largest states. We have also developed DRIVE, an energy drink, which we hope will meet the gastronomic preferences of Indian consumers.