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Inspiring Power of NON STOP and DRIVE: Our Energy Drinks Make a Great Impression at AAHAR 2024, Asia’s Largest Trade Show


New Products Group presents NON STOP™ and DRIVE™ energy drinks at the AAHAR – International Food & Hospitality Fair 2024 held in New Delhi (India).

The International Food & Hospitality Fair, founded by the India Trade Promotion Organisation (ITPO), is one of Asia's largest trade-related events for the B2B sector.

This year's event will be held from March 7 to 11 at the Pragati Maidan Exhibition Centre. It will bring together more than 500 exhibitors and about 25 000 visitors from many countries of the world, including trade professionals, manufacturers and suppliers.

New Products Group representatives will carry out a tasting session of NON STOP™ Original drink, which is already actively sold in the largest states of India, as well as drinks new for the Indian market – NON STOP™ Jungle and DRIVE™. The latter drink has been created to meet the specific needs of local consumers. We believe that these energy drinks will be highly appreciated by our potential partners, and soon our company will be able to expand our distribution channels. Also, in order to attract visitors to the New Products Group's booth, we have come up with an exciting activity – we take Polaroid pictures of all guests against the backdrop of the company's brand wall and hand them right away.

NON STOP™ is an energy drink for those people for whom 24 hours a day are not enough, these are people who are engaged in active work or studying during the day, and those who strive to have enough energy to go to a party at night. Due to the increased content of caffeine and taurine combined with a vitamin complex, NON STOP™ provides an instant surge of strength and energy, increases physical endurance and mental activity, reduces fatigue and improves emotional state.

NON STOP™ Jungle line was launched in the spring of 2018 to become a true highlight in the NON STOP™ collection. It is a drink that goes together with the brightest adventures in the 'urban jungle', and delights with the fragrance of juicy strawberries and fresh icy mint flavour.

DRIVE™ is an energy drink created especially for the Indian market. Its consumers are young and pro-active people whose motto is “Drive your life”. We have two flavours to offer – DRIVE Red and DRIVE Blue. The drinks are available in handy 250 ml bottles. DRIVE Red drink has a juicy strawberries' flavour, while DRIVE Blue will delight you with sweet and slightly tart flavour of blueberries.

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