Innovative Drinks to Improve Your Digestion, Boost Immunity and Endurance, Developed by American Researchers. New Products Group Starts Developing a New Area

New Products Group starts developing a new area of its activity, that is functional beverages. The company, which is one of the largest producers of beverages and snacks in Ukraine having in its portfolio such renowned brands of energy drinks as NON STOP and PIT BULL, is developing products of increased physiological effect in close cooperation with Ukrainian and American researchers and nutritionists. Our work is based on research and close interaction with potential consumers in real-life situations. These functional drinks provide a positive effect on the immunity, metabolism, endurance and psychoemotional state of a person.

The first product of this format will be the vitamin-enriched drink Health Power/Vitamin C. It is a ready-to-drink sweet carbonated beverage with a citrus flavour. One 250 ml can of the drink will supply you with half the daily value of Vitamin C! Moreover, this drink is enriched with a whole complex of vitamins (such as A, B1, B2, B6, B12, D plus folic acid), which provides a very positive effect on the immune system, digestive organs, hair and skin condition.

'Health Power is our response to the challenges of our world, when the quality of life directly depends on how much you take care of yourself. Taking one or two cans of our drink a day, you will not only quench your thirst with a fragrant carbonated beverage we adore from the childhood, but also take care of your health and immunity. Besides, the handy format of the product, which you can drink up just on the go, is a great solution for a modern lifestyle in which every minute matters. New Products Group has extensive plans to produce other drinks that are developed in collaboration with Ukrainian and American researchers, and are really beneficial, as they provide people with the opportunity to have efficient, active and long life, and help prevent various diseases. The trend for preventive actions to keep your health in a good condition is becoming increasingly popular around the world. And our company strives to be at the forefront and introduce all the latest innovations', pointed out the Marketing Director of New Products Group Borys Tkachov.

In early February, the first batch of Health Power/Vitamin C (100 000 cans) was manufactured at the plant owned by New Products Group. By the end of the month, the drink will be available in the Ukraine's top-ranked retail chains.

We should remind that New Products Group produces more than 220 items under 17 brands and exports them to about twenty countries of the world (except russia and belarus). The company's portfolio boasts such renowned brands as NON STOP, PIT BULL, EatMe, PRYRODNE DZHERELO, ZHASHKIVSKY KABAN, APPS and many others.