Five of the Most Popular Bulgarian Resorts Hosted SHAKE Tastings

In August and September, New Products Group held tasting sessions in five of the most popular resort cities in Bulgaria – Varna, Slanchev Bryag, Burgas, Nessebar and Sveti Vlas. Everyone had the opportunity to try all five SHAKE flavours, which had already been represented in this country.

Why did we choose these cities for the promo campaign? As a matter of fact, as soon as the beach season starts, these locations bring in thousands of locals and tourists from other countries. Among them is Slanchev Bryag, one of the most glamorous seaside resorts in Bulgaria, boasting rockin' parties and exciting activities attracting many young people. Varna and Burgas are among the largest cities in the country with really bustling nightlife. Besides, Burgas is a traditional attraction spot for people engaged in the creative industry, who alongside with beach recreation are eager to take part in festivals and various art events held in the city. As for Sveti Vlas and Nessebar, these are more quiet resorts that fascinate with their relaxed atmosphere and clean beaches attracting thousands of people in the summertime.

In each of these cities, we received positive feedback on the tastes, flavours, and design of our low-alcohol SHAKE drinks. Tasting sessions and active promotion activities helped us not only to present our products, but also to establish an emotional bond with potential consumers, highlighting the unique nature of our brand and demonstrating its ability to bring the moments of delight and happiness to people.