Fashion Meets Wellness: Extra Life Shines Ukrainian Fashion Week SS25!

Extra Life at Ukrainian Fashion Week SS25! New Products Group were happy to become a partner of the most important fashion event in the country and support our extremely talented Ukrainian designers!

Together with Extra Life, we treated its visitors to vitamin cocktails, inspired and energized them. We also raised an extremely important topic of mental health, encouraging our guests to tell us what they would like to improve in themselves and choose one of three colours. Yellow colour was a symbol of boosted energy, red colour meant improved immunity, and blue colour just cried for some relaxation, the same as the colours of our functional drinks.

Fashion bloggers and celebrities were happy to pose at our photo zone to have their pictures taken. They also eagerly participated in our prize draw to win even more Extra Life cocktails and branded prizes!

So, the summary is that our Extra Life is 100% fit into the Fashion Week vibes!