Energizing the Market: New Products Group Takes on Asia’s Biggest Food Expo: AAHAR 2024

New Products Group took part in the largest exhibition in Asia – AAHAR 2024!

The International Food & Hospitality Fair (AAHAR) was held at the Pragati Maidan exhibition centre in New Delhi on the 7–11th of March. It brought together more than 500 exhibitors and about 25 thousand representatives of the B2B sector from different countries of Asia and around the world. They came in search of new directions for development, new partners, and to expand cooperation. Manufacturers presented their latest developments.

In turn, we presented NON STOP and DRIVE energy drinks at our stand and held negotiations with our potential partners.

We have been actively developing the distribution of NON STOP in India for more than a year now, and it is being marketed in the country's largest states. However, we created DRIVE, a light energy drink, specifically to meet the needs of Indian consumers.

Energy drinks are highly demanded in Asia, and the Indian market is particularly promising. For example, in 2022, sales of energy drinks in India exceeded 510 million litres. And according to the experts' estimates, in 2023, the country was expected to show a hyper-growth in energy drinks – by more than 57%. So, we are looking forward to further fruitful work, lucrative contracts, and growing demand for our products.