New Products Group is expanding its Extra Life functional line with a new product — After Alco, a non-alcoholic carbonated beverage designed to support the body after alcohol consumption.
The formula contains betaine, amino acids, and succinic acid. After Alco helps restore mental clarity and performance, reduces muscle tremor, and eliminates unpleasant aftertaste in the mouth. The product is not intended to treat headaches; however, it effectively addresses other after-effects, helping you stay in control of your day.
The Extra Life brand was launched in 2024 as a line of ready-to-drink functional beverages designed for preventive body support. The products seamlessly integrate into consumers’ daily routines, offering clear and accessible support across various life scenarios.
“Life isn’t getting slower or easier — quite the opposite. We continue to live, work, support one another, and move forward, even when our energy and resources are not unlimited. This is exactly what continues to shape Extra Life — a brand that evolves alongside people’s real, everyday needs,” comments Olena Chuvakina, Marketing & R&D Business Partner at Aqua NRG Investments Limited, the company that owns the Extra Life brand.
The Extra Life brand was introduced in 2024 as a range of functional beverages tailored to different life scenarios. Today, the portfolio includes: Relax & Antistress — for emotional balance support; D3 Active — with vitamins D3 and K2 for daily vitality; Immunity & Vitamins — for immune support with vitamins C, D, and beta-glucan.
“After Alco is a natural extension of the line and directly responds to a demand we clearly see in sales: consumers are looking for simple and straightforward solutions for specific situations. This is exactly the kind of product that will easily find its audience,” adds Ihor Tarasenko, Project Manager of the “Health” category at New Products Group.
Extra Life After Alco (250 ml) is already available on the market.
Dietary supplement. Not a medicinal product. Should not be used as a substitute for a balanced diet. A doctor’s consultation is recommended before use.