Bold, Daring, Pink: SHAKE Expands Its Line with the New Pink Pussycat Cocktail

The New Products Group is expanding the portfolio of the iconic SHAKE™ low-alcohol cocktail brand with a new flavor—Shake Pink Pussycat.

Pink Pussycat is a cocktail that walks the line between delicacy and provocation. Its vibrant pink color makes an immediate statement—bold, audacious, and uncompromising. The taste features juicy strawberries, exotic lychee, and pink grapefruit with a subtle bitterness for balance. Alcohol content is 7% ABV.

This new release is designed for those unafraid to be a little provocative: those who love catching glances, playing with moods, and leaving an impression. It’s about the vibe when you don’t want to be “proper.” When you want to be louder, bolder, and push the limits.

"Shake Pink Pussycat is all about character. We deliberately embraced provocation—in the name, the taste, and the color. SHAKE has always been a brand for those who live boldly, and this cocktail is a natural continuation of that philosophy. The flavor combination is both delicate and daring, just like our audience," says Yulia Rudenko, Marketing Brand Manager at New Products Group.

Today, SHAKE™ offers a wide range of cocktails in 0.25 L, 0.33 L, and 0.5 L formats, including Tequila Sombrero, Sexx on the Beach, Mojito, Pornstar, Bora Bora, Daiquiri—and now, Pink Pussycat.

Shake Pink Pussycat is already available in a 0.5 L aluminum can and will soon be offered in a 0.33 L glass bottle.