Non Stop fuels Ukrainian adventure-action film On Drive
The energy drink brand Non Stop, from the New Products Group, has become the official partner of the Ukrainian adventure-action film On Drive. The movie premieres on April 9, 2026, in theaters across Ukraine. The story follows the youth of Kharkiv, capturing car races, romance, and life during wartime, portraying the active, high-energy lifestyle of modern Ukrainian youth.
Non Stop is more than just a brand partner—it becomes part of the film’s emotional experience, emphasizing the speed, rhythm, and energy of the characters:
"Getting ready fast, hitting the pace, feeling the moment—Non Stop does this best. It drives your day and energizes you to the fullest, just like our heroes on screen. We are proud to be part of this thrilling story and to support Ukrainian cinema," says Olena Chuvakina, Marketing and R&D Business Partner at Aqua NRG Investments Limited, the company that owns the Non Stop brand.
The film follows friends who accidentally discover abandoned cars in an underground parking lot of a Kharkiv mall. Their first improvised races go viral, turning the characters into true city legends.
The premiere of On Drive promises adrenaline, speed, and emotion, with the partnership with Non Stop highlighting the energetic nature of both the film and its characters. According to the team, the movie not only entertains but also inspires youth to stay active and joyful even during challenging times.
"We wanted to create a film about youth living here and now, despite all the difficulties," comments producer Aliona Tymoshenko. "This is a film about freedom that cannot be paused. Each character feels both the thrill and the responsibility at the same time—and that is exactly what we wanted the audience to experience."
Soundtracks for the film and teasers were created by MONATIK, OTOY, Jerry Heil, and alyona alyona. Film posters by Kostyantyn Liberov capture the energy and drive of the movie. All of this emphasizes the modern rhythm of the film, perfectly supported by the Non Stop energy drink brand.
