Extra Life Supports Opening of New SmartAss Fitness Club

In July, SmartAss, popular fitness club chain, opened another club in the Left-Bank Kyiv. On the occasion of this event, SmartAss arranged free outdoor functional workout session, and New Products Group was happy to support this event, providing Extra Life drinks to make its participants feel even faster and stronger!

Once again, this activity helped draw attention to our vitamin cocktails, especially considering the fact that many Left Bank residents had been looking forward to SmartAss opening in their area. About half a hundred people attended the first workout session. They are the target audience of Extra Life, people who care about their health and for whom physical activity is a top priority in their life.

Supporting such events both adds to promoting a healthy lifestyle, and strengthens Extra Life's position as the best companion for those who strive to live a healthy and active life.

SmartAss boasts a special format of their fitness studios with nightclub vibes. SmartAss visitors do their workout in semi-dark halls provided with special lighting scenarios and unique background music.