NON STOP S.T.A.L.K.E.R. limited-edition energy drink presented in Kyiv, with over 4 000 cans sold on the very first day


NON STOP S.T.A.L.K.E.R. limited-edition energy drink, dedicated to the release of the long-awaited computer game S.T.A.L.K.E.R. 2: The Heart of Chornobyl, was presented in Kyiv. This energy drink was created by New Products Group in collaboration with the S.T.A.L.K.E.R. development team.

NON STOP S.T.A.L.K.E.R. limited edition with watermelon flavour is available in 0.5 l aluminum cans.  On the very first day, we sold 4 064 cans. Very soon the drink will be supplied to all major retail chains of Ukraine, and we are going to enter other markets as well.

The presentation of the drink took place in the S.T.A.L.K.E.R. 2 themed Silpo supermarket, with its premises designed and decorated as abandoned industrial buildings from the Dark Valley. PolinaYuppi, the artist, painted NON STOP S.T.A.L.K.E.R. barrels to add to the general decor and attract people’s attention to the product.

The event was arranged as a quest. According to legend, one of the stalkers had been poisoned, and the other players had to look for an antidote to this poison that was a new NON STOP S.T.A.L.K.E.R. limited-edition can. Also, quest participants were to answer questions related to the game, take a picture in the themed photo zone and post stories in social media with hashtags #NonStopEnergy and #stalker2_thegame. There were tote bags, T-shirts and keychains with the computer game branded merch among the gifts.

We should mention that NON STOP will also show up in the game S.T.A.L.K.E.R. 2: The Heart of Chornobyl. In the virtual world, it will act the same as in real life: it will energize the characters, help them move faster and boost their stamina. For the first time, the drink showed up in 2007 in the debut game – S.T.A.L.K.E.R.: Shadow of Chornobyl.

S.T.A.L.K.E.R. 2: The Heart of Chornobyl is a sequel of the series of games developed by the Ukrainian company GSC Game World the fans all over the world have been looking forward to. S.T.A.L.K.E.R. franchise has become very popular thanks to its stunning realism, variability of the game, and detailed images of Chornobyl locations. According to the plot, after the Chornobyl accident in 1986, another, even more terrible catastrophe took place. It was caused by scientists who had been conducting experiments with psychic capabilities in their secret labs. It made mutants, deadly anomalies, and valuable artifacts show up. Adventure seekers – stalkers – started hunting for the latter. Their goal was to overcome many obstacles to get inside the Chornobyl nuclear power plant and solve the central mystery.

NON STOP is a Ukrainian energy drink that has been on the national market since 2005. It is a part of the New Products Group.