True phenomenon: New Products Group creates NON-STOP S.T.A.L.K.E.R. barrels


New Products Group counts on non-standard product promotion, therefore NON STOP has started collaboration with the legendary S.T.A.L.K.E.R. game. Besides, we have designed really unique things – barrels looking like exact replicas of NON STOP S.T.A.L.K.E.R. drink cans.

Each barrel is created to increase awareness, boost sales, enhance the level of our consumers’ commitment and consolidate our absolute domination in the energy drink segment of the market. We invited PolinaYuppi, the artist, to paint these barrels by hand in collaboration with a group of other artists.

We demonstrated these barrels first during the NON STOP S.T.A.L.K.E.R. presentation, which was held in the S.T.A.L.K.E.R.-themed Silpo in mid-June. Attended by several hundred participants, the event was a real blast. So, in the nearest future we are going to create two hundred more NON STOP S.T.A.L.K.E.R. barrels to be featured at all energy drink sales outlets throughout Ukraine and beyond.

NON STOP S.T.A.L.K.E.R. limited-edition collection energy drink is dedicated to the release of the long-awaited computer game S.T.A.L.K.E.R. 2: Heart of Chornobyl. This energy drink with watermelon flavour is available in 0.5 l aluminum cans.