PRYRODNE DZHERELO™ – the official water partner of Kyiv Art Week



On May 18-27, Kyiv will be hosting the Kyiv Art Week festival – a series of art events united by a single concept. New Products Group will support the cultural event with one of its most famous brands – the crystal-clear artesian water PRYRODNE DZHERELO™, which became the official water partner of Kyiv Art Week.

Kyiv Art Week has ambitious plans to make Kyiv an internationally recognized capital of the arts, and also promote the development of the arts market and the culture of collecting in Ukraine, as well as popularize contemporary art among the mass audience.

The annual arts marathon involves state and municipal museums, private and public galleries, cultural centres. The creative events of Kyiv Art Week will be held at several venues all over the city (the Toronto-Kyiv Business Center, the Khanenko Museum, the Institute for Contemporary Arts, the Kyiv History Museum, Kyiv Cinema, and others) and will include exhibitions, presentations, film screenings, lecture and discussion programs, live music, as well as a large-scale five-day arts fair Kyiv Art Fair.

All the creative events within the framework of the International Arts Festival “Kyiv Art Week” will feature the official water partner – the crystal-clear mineral water PRYRODNE DZHERELO™, which is extracted from an artesian spring in Zhashkiv city, ecologically clean region of Ukraine.

“We are happy to support such an interesting and important cultural event as “Kyiv Art Week”, –comments Elena Selutina, PR Director of New Products Group. – We wholly share the confidence of the organizers that Kyiv can and should become a city of the arts. Our capital has all the prerequisites to be one. But on the one hand, it is necessary to attract international partners, and on the other – and this is perhaps the most important thing – cultivate the tradition. Young people should see modern art as a completely normal form of leisure. Therefore, to us, Kyiv Art Week has not only cultural, but also social value”.

You can find the detailed program of the festival on the Kyiv Art Week official website: