Play tirelessly, win consistently! NON STOP™ has become an official partner of the Ukrainian Professional Esports Association (UPEA)


When you are charged and concentrated, nothing distracts you from achieving your desired goal! NON STOP™ and the Ukrainian Professional Esports Association announced the beginning of cooperation. The competitions of the second tournament season of the UPEA Student League and the Championship of Ukraine in CS:GO and Dota 2 will take place with the support of the energy brand.

The current collaboration includes the integration of the NON STOP™ logo in Dota 2 / CS:GO match broadcasts, 30-second pre-game commercials and other brand mentions during online streams, as well as presence on players’ tables, branded areas, etc. at the December 2021 Offline Final. Such activities will be quite natural: the eSports audience clearly matches the product, because NON STOP™ always comes in handy when you need an extra boost of energy and power during an exciting game.

“eSports is one of the brightest and constantly growing world industries, and the number of Ukrainian gamers and fans, who at the same time are a significant core of the brand’s target audience, is constantly increasing. NON STOP™ as the source of energy, strength and intellect for all who are not enough 24 hours a day, gladly continues to participate in significant initiatives and events that aim to support the development of Ukrainian eSports and help to create its holistic ecosystem”, noted Anna Malakhova, Head of Digital at New Products Group the manufacturer of NON STOP™.

“We are glad to welcome NON STOP™ among our partners. We are very proud that more and more product brands and, moreover, Ukrainian brands are joining us. NON STOP™ has already had eSports experience and understands this audience, so I am sure that together we will be able to implement many interesting projects”, commented Oleksandr Kokhanovskyi, Сhairman of the Board of UPEA.

The first Ukrainian energy drink NON STOP™ has been presented on the national market since 2005, and now its share exceeds 23%. The fundamental difference of NON STOP™ from other energy drinks lies in the improved formula with increased and balanced content of caffeine and taurine, as well as the content of natural ingredients and helpful vitamin complex. For the reputable Ukrainian brand it is not the first integration in eSports: in 2018 NON STOP™ in partnership with held NON STOP Energy League – the first large-scale amateur Dota 2 tournament in Ukraine, which became a significant international event.

NON STOP™ intends to continue to support the development of Ukrainian eSports, in particular by working closely with UPEA. In the nearest future, the brand plans to support qualifications for the Final tournaments, that will take place offline this autumn. As Oleksandr Kokhanovskyi mentioned, Ukraine has all the chances to become eSports trendsetter in Europe, it only takes a slight effort.