“One on One” with “Zhashkivsky Kaban”: Ukrainian craft beer brand has become a partner of the podcast on the YouTube channel “Brutal Football”


After a tiring workday, each of us needs some relaxation. How about a fascinating and sincere “One on One” podcast while enjoying a pint of “Zhashkivsky Kaban”?

The “Zhashkivsky Kaban” craft beer brand promotes openness and naturalness in everything: both in the ingredients and technologies used to brew the drink and in the approaches to communication with consumers. We produce this authentically Ukrainian product from selected local ingredients and in small batches to maintain a high standard of quality. At the same time, we make it affordable so that every admirer of natural products can enjoy real Ukrainian beer at its best. That is why it is essential for us to provide our consumers with not only high-quality beer but also engaging content through integrations and projects that the brand is joining.

“One on One” is a video podcast on the YouTube channel of the Ukrainian online media “Brutal Football”, where the guest meets the hosts one-on-one and speaks as openly as possible on football, football-related, and other life topics. The hosts mix football and social questions with personal and biographical ones. Severe and respectful issues are combined with humorous ones. The goal is to bring the star guest into a home-like atmosphere and have a sincere and honest conversation with him or her on hot topics. The guests are top football players, coaches, presidents of football clubs, media stars, and other famous Ukrainian personalities connected with football. The podcast has a lot more to offer: football challenges with the hosts and guests, giveaways, intellectual quizzes, including a particular rubric called “Honest Question” supported by “Zhashkivsky Kaban”, a model of honest Ukrainian brewing. So, join us in watching the episodes!