Not all heroes wear cloaks: charitable donor initiative “Kraplya do Krapli” has launched a number of large-scale projects


The sea begins with one drop, as does help to the needy. And in order to save human lives, it is not necessary to have superpowers. This is proved by the charitable initiative “Kraplya do Krapli” – a joint project of the DonorUA movement and the brand of artesian water “Pryrodne Dzherelo”. Thanks to “Kraplya do Krapli” project and to everyone who supported it, more than 900 thousand hryvnias are already collected, more than 3500 donations are organized and more than 10 thousand human lives are saved.

In order to draw public attention to the problem of lack of donor blood in Ukraine, the organizers of the project tirelessly involve the media in cooperation. In May, the Zhytomyr TV channel SK1 aired a story about the initiative, in which viewers saw the donation process, got acquainted with donors receiving free water from “Pryrodne Dzherelo”, and also learned more about the goals of “Kraplya do Krapli” project from Andrey Magaletsky, the representative of DonorUA.

An important part of the project’s educational activities in May was a webinar held as part of the All-Ukrainian Week of Public Health, during which the co-founder and CEO of DonorUA, Irina Slavinskaya, answered the most common questions about donations. Also, as part of the initiative, lectures were held with reputable healthcare professionals: Ekaterina Bulavinova, Alexander Zaika, Roman Kolesnik, Otto Stoyka.

Among other things, a large-scale anonymous poll was launched in May aimed at identifying the attitude of Ukrainians to the donation of blood and its components.

On June 5, the acceptance of works for the III International Festival-Competition “DONORUA ART Project” ended. The creative project raises an important issue of donation through art. The competition was attended by both beginners and professional artists, photographers, illustrators and designers from all over the world: Ukraine, Brazil, China, USA and other countries.

The jury, which determined the winner, included: designer and winner of the 2018 DONORUA ART Project competition Yekaterina Likhach, founder of the Spilne Art platform Natalya Tkachenko, illustrator of children’s books and author of the popular Internet comic book “Gus” Nadezhda Kushnir, and Alina Golovleva, founder of the Stop motion studio. The winner of the competition will receive a prize of UAH 10,000, and his work will become a symbol of donation. Subsequently, an exhibition will be organized from the works of the participants.

On June 12, the DonorUA Awards ceremony took place. The organizers, well-known Ukrainians and partners of DonorUA, including New Products Group, congratulated all deserved, honorable, active donors.

Today, within the framework of the “Kraplya do Krapli” project, free artesian water for donors is delivered to the largest cities of Ukraine: Kyiv, Dnipro, Odessa, Lviv, Kharkiv, Zhitomir, Vinnytsia. Soon benefactors of Mykolayiv, Ivano-Frankivsk and Chernivtsi will be able to join the action. To do this, it will be enough to come to the local blood center and donate blood, platelets or plasma – and receive a bottle of “Pryrodne Dzherelo” water for the contribution to a good cause. If a person does not have the opportunity to make a donation, he can also join the project by purchasing a bottle of “Pryrodne Dzherelo” water: a part of the profit from sales is transferred to the development of the donor movement.

The latest news of the “Kraplya do Krapli” project can be followed on the DonorUA and New Products Group platforms. To become a member of the donor movement and help save lives, we recommend registering on the official DonorUA website. Each registered user will receive a message when there is a need for blood.