New Products Group Supports the Kyiv International Advertising Festival


Advertising has long ceased to be just the “driving force of trade”. Today, advertising is a real high art in which creative and innovative approaches play a fundamental role. Advertising and communications need constant innovations and development.

New Products Group gladly supports one of the most well-regarded European festivals of art and advertising, the meeting place of the leading experts in the industry – the Kyiv International Advertising Festival (KIAF), which will be held for the nineteenth time on May 31 and June 1.

At this year’s festival, the work of the participants in various competition categories will be assessed by 8 jury teams: Film / Out of Home, Film Craft, Print & Publishing, Radio & Audio and Advertising Campaigns, Design & Branding, Digital & Mobile, Media / Branded Content & Visual Storytelling, Industrial and Best Marketing Innovations Jury. We are pleased to note that Boris Tkachev, the Strategy and Research Director of New Products Group, became the chairman of the Industrial Jury at KIAF-2018.

“Cooperation with such a large and ambitious project as the Kyiv International Advertising Festival is very valuable for us, – noted Boris Tkachev.  This is not just a “competition” of promotional works. It is an art festival, an opportunity to share experiences, to feel the context and discover new creative horizons, be inspired by the best works of your colleagues and the knowledge of international leaders of thought in advertising and communications”.

KIAF-2018 will be held on May 31 and June 1 in Kyiv at VDNH (the National Complex “Expocentre of Ukraine”, Pavilion No. 3).

The program of KIAF-2018 includes a two-day conference “Best Marketing Practices”, which will become a platform for the exchange of best practices between leading Ukrainian and foreign experts, the Awards Ceremony for the winners of KIAF-2018, and an eventful evening program. The full festival program can be found here.

New Products Group will supplement the creative energy of the KIAF-2018 participants with their trademark beverages WHY NOT™, PIT BULL™, SHAKE™, and nutritional bars Eat Me™.