New Products Group’s brand Pryrodne Dzherelo™ to support May 28 charity race in Kyiv


On May 28, Health Alley of the Krayina Rozvag entertainment park at the Expocenter of Ukraine will host a “Run to Help” charity race organized by Ukrainian Philanthropic Marketplace. All funds raised during the sports event will be allocated to purchasing medical equipment for hospitals that save the lives of premature babies. Pryrodne Dzherelo™ brand will support the event by providing its participants with drinking water.

“Child’s life and health is the most precious thing in the world. As a socially responsible company, we consider it our duty to be a part of such charity efforts and support initiatives like this. We hope our water will give new strength and energy to the race participants and help them cover the distance successfully”, PR-director of the New Products Group, Elena Selyutina, comments on the Pryrodne Dzherelo™ brand’s involvement in the charity event.

The race will have two distances: for adults and for children, with no referees or timing of the runners. The main goal for the participants is to cover the distance, whatever time it takes, for the benefit of helping the ‘impatient’ babies — how the prematurely born babies are often called. All participants of the sports event — both children and adults — will receive memorable souvenirs, and the top-three men and women will be awarded with diplomas.

Charity fee: 100 UAH for adults, 50 UAH for children. The race starts at 2 p.m. You can either register on May 28 at “Krayina Rozvag”, or in advance via a link at the Ukrainian Philanthropic Marketpla