Learning and linking in order to lead: Future Lab X supported by New Products Group brands


On September 10, one of the largest marketing, communications and media conferences in Ukraine – Future Lab X, organized by Dentsu Aegis Network Ukraine – was held at the CEC “Parkovy”. For the first time, the event was sponsored by New Products Group, giving participants the opportunity to snack all day long on original EatMe™ bars and quench their thirst with the energy drink NON STOP™.

«Lead. Link. Learn» – that was the theme of the anniversary #futurelabX. Leading in trends, uniting around innovations, learning continuously while sharing knowledge – these are the three most important ingredients to success that allow you to get ahead in the fast-moving technocratic world, according to the event’s ideologues.

In accordance with the concept, Future Lab X was divided into two streams: Lead&Link and Learn. General Manager of Glovo in Ukraine Dmitry Rasnovsky, Head of PrivatBank Innovations Yegor Avetisov, well-known showmen Andrei Shabanov and Alexey Durnev, as well as other extraordinary speakers, took to the main stage. Oksana Sergeeva, Head of Training and Development at StarLightMedia, Yevgenia Kuzminskaya, Head of DTEK Academy’s Internal Client Department, and Svetlana Gerasimenko, founder of ProfessionX, shared their thoughts at the Learn stream. In total, visitors had the opportunity to learn from 25 invited speakers.

In addition to the central two stages, there were other thematic platforms at Future Lab X. At TechZone and MarTech Alley, the organizers presented the most interesting technological developments in advertising and marketing, and the Isobar VR Zone featured a VR case from Isobar US, which received the Digital Craft Grand Prix at Cannes Lions.

NON STOP Energy has also installed its own functional space at Future Lab X, where guests could feel the inspiring energy of the brand’s engine of ideas. The lounge area with soft frameless chairs, barrel tables, and balloons has created a cozy corner where guests could recharge with the energy of caffeine, taurine and the vitamin complex from the drink, and at the same time have a chat with like-minded people.

Useful insights, fruitful contacts, pleasant moments – all this requires re-energizing the physical and moral forces without losing precious time. A light and healthy snack that can quickly and easily quench hunger is the best communication tool! EatMe™ provides a product line of fruit-and-nut bars in four combinations of such natural ingredients as peanuts, raisins, carrots, ginger, papaya, pineapple, etc., covered in apple juice syrup, treacle and agar agar. Tasty, nutritious and inspirational – these are the sensations provided by the snack, which has been approved by the Association of Nutritionists of Ukraine.

The brands of New Products Group traditionally support the largest Ukrainian events in the field of marketing and advertising, because the company is known for its proactiveness and success in creating a strong connection with the consumer and emotionally rich communication with the target audience. This year, at the end of winter, Green Energy™ and EatMe™ sponsored PR-marathon #7 on anti-crisis communications and reputation management, which was organized by MMR, and in the beginning of the summer, New Products Group became an official partner of the Ukrainian Creative Awards-2019, which combined the Kyiv International Advertising Festival and Wow Done Awards, as well as two national competitions – ADC*UA Awards and Ukrainian Design: The Very Best Of.