Healthy snack brand EatMe presented a new taste – a fruit-and-nut bar with cereals


In April, a New Products Group brand EatMe presented a new taste of healthy and nutritious snack bars on the Ukrainian market – EatMeTM “Oatmeal, cranberries, and peanuts”.

The new bar includes three types of cereals, nuts, sesame, and as much as 20% of it is cranberry, which adds juiciness and refreshing sourness to the snack – all of it sitting on top of a light chocolate base. The ingredients are exclusively natural and healthy: the new bar contains magnesium, potassium, sodium and group A vitamins. But these are not all the advantages of this tasty and nutritious snack for supporters of healthy eating and a healthy lifestyle.

“An important feature of our new bar is the correct consistency. Nutritionists have proven that the more non-decomposed plant fibers are in a product, the more useful it is. Therefore, minimally processed, minimally chopped food is a global trend in healthy nutrition. We have created a new EatMeTM with these requirements for healthy products in mind: we retained large fibers, but ensured comfortable consumption of the bar. The consistency of the snack is optimal in order for a person to get the maximum benefit from the ingested fiber. That means that we have made our products even more nutritious while retaining both the comfort of consumption and a pleasant harmonious taste — and if you have a sweet tooth, you will also appreciate it!”, – says Gennady Dovgan, Marketing Director of New Products Group.

The EatMeTM fruit-and-nut bar recipe has been approved by the Ministry of Health of Ukraine. The health benefits of the product were confirmed by the conclusion of the State Sanitary and Epidemiological Expertise No. 05.03.02–04 / 43656 of the Ministry of Health of Ukraine. The quality certificate shows that EatMeTM bars meet all quality criteria, and can be consumed by children from three years of age.

Made from natural ingredients without dyes and preservatives, EatMeTM bars are recommended by the Association of Nutritionists of Ukraine as a useful, nutritious, and quick snack for all age categories. Snacks are ideal for those who care about their health, including those who track their consumption of sugar, actively do sports, or seek to quench hunger and replenish energy at work, while traveling, or having a walk with only healthy snacks.

In order for snacking to be really beneficial, nutritionists advise to organize it. The first rule: plan snacks, and do not spontaneously grab what is at hand. By the way, drinks with sugar or cream are also snacks, because they are a source of energy, and need to be taken into account when organizing your diet. The second rule: choose snacks with a close to the optimal balance of calories and nutritional value (high nutritional value with a moderate energy value). For example, the energy value of the new EatMeTM bar is 121 kcal, and its weight is 30 g.

EatMeTM products are created at the Ukrainian-German company Truff Royal (Dnipro), which holds the certificate of international standard ISO 22000, that is, at all stages of food production, including distribution and storage, the most stringent control standards are applied. Product quality control is carried out at all stages of production of EatMeTM, since safety is a priority for New Products Group.