Green Energy™ and EatMe™ charged up Effie Awards Ukraine 2018


The most effective advertising campaigns and the most powerful marketing teams of 2018 in Ukraine have been named. On December 12, 2018, the Effie Awards Ukraine 2018 ceremony took place in Kyiv – a professional award in advertising and marketing, which is a branch of the world-famous 50-year-old Effie Worldwide award.

Effie Awards Ukraine identifies the most successful advertising campaigns and their creators for such complex indicators as creativity, marketing, accounting, research and media. The competition lasted throughout the autumn among projects created in Ukrainian or English and implemented on the territory of Ukraine by November 1, 2018. A total of 104 applications were submitted, which were divided into 49 thematic categories. The judges were leading marketing specialists working in advertising companies, top managers of communication agencies, media experts, researchers and consultants.

New Products Group took part in the prestigious event not only as a participant and one of the winners of the competition (we received the bronze award for the Pit Bull Battle V project and the official title of “Best Marketing Team 2018”), but also as provider of tasty and healthy refreshments for the evening. The best minds of the advertising and marketing industry gathered at the Effie Awards ceremony could replenish their energy without taking a break from being creative, as they were offered the perfect option of a healthy snack – EatMe™ nut-and-fruit bars, made entirely of natural ingredients and approved by the Ukrainian Association of Nutritionists, and Green Energy™, the green energy drink with cannabis seed extract that frees the mind from the captivity of patterns and lets imagination fly. Green Energy™ is our legal recharge!

“We could not stay away from such a landmark event, because the Effie Awards Ukraine is one of the most prestigious professional awards, the gold standard and the highest professional assessment of advertising effectiveness. New Products Group always keeps up with modern trends, strategic creativity and efficiency, because combining creativity with scientific thoroughness is the key to the success of our advertising and communication activities. We are pleased that our EatMe™ and Green Energy™ brands, which carry the philosophy of creativity and enthusiasm, have become part of the Effie Awards ceremony and are proud that our team was recognized as the Best Marketing Team of 2018”, – comments Elena Selutina, PR Director of New Products Group.