Grab the booster! The legendary energy drink brand has released a new dynamic taste – NON STOP Boost


Thanks to NON STOP™, now everyone can feel like a character in a computer game, where to replenish strength and dexterity you just need to grab that glowing can of energy. The legendary brand has released a new variety – NON STOP Boost in a 0.5 litre lilac can. The new addition of summer 2020 has already gone on sale.

NON STOP Boost will wake up the brain, while also making the taste buds dance. The explosive flavour of tropical pineapple and guava paired with the lively aroma of rosemary will instantly lift your spirits! NON STOP Boost is the perfect tandem of fruity notes and pine freshness.

In addition to the bright flavour, the new NON STOP Boost has almost miraculous functional properties. Pineapple is a powerful natural antioxidant, and stimulates the production of serotonin, the hormone of joy. Guava contains five times more vitamin C than citrus fruits, which is the most important barrier that protects the body from viruses. Finally, rosemary is a fragrant herb that is known for its ability to detoxify and energize.

According to Döhler analysts, new flavors of energy drinks are on trend right now. In the period from 2018 to 2019 alone, unusual flavour mixes showed an increase of 18% and accounted for 39% of global sales, ranking second after classic energy drinks. The key target group for energy drinks is young adults who tend to tire quickly from eating or drinking the same things, and enjoy trying something new and different. This explains the particularly rapid renewal and development on the market for this type of product. The future, the researchers predict, is for more individualized, complex tastes. Guava is mentioned among the popular innovative ingredients.

“Fatigue is definitely not what NON STOP™ is about. The brand does not get tired of varying tastes and active ingredients to surprise the consumer. This time, our technologists have mixed cheerful pineapple, mysterious guava and fragrant rosemary: delicious, unusual, and effective! After drinking it, you immediately feel stronger, more cheerful and ready for new exciting achievements. How wonderful it is when, thanks to science, some things in life can be achieved so simply!”, – said Elena Chuvakina, Brand Director of New Products Group.

NON STOP™ energy drinks are indispensable during study, work, outdoor activities, parties and long road trips, as well as for renewal of strength after physical or mental stress. The brand has been carrying on its mission since 2005, and is constantly experimenting with ingredients to diversify the flavour and improve the effects. Only the base remains unchanged – the increased content of natural stimulants of caffeine and taurine, which in a mix with a vitamin complex (C, B5, B6, B9, PP) traditionally provide a quick burst of energy, increasing mental and physical activity.

NON STOP™ is a star in the product portfolio of a renowned national beverage manufacturer. The consolidated market share of New Products Group energy drink brands on the Ukrainian market at the end of 2019 amounted to more than 45%. Out of this amount, 15% belongs to NON STOP™.