Carry your own weather! Active Ukrainians’ favorite brand bursts into the summer season: energy drink NON STOP Ultra – a new trendy exotic taste


Sleepless nights, passionate dancing, daily achievements, great ideas – in the summer, you need to have time for everything! New Products Group presents a new energy-driven hit of the summer 2021: NON STOP Ultra in a shiny orange 0.5 liter can, which will go on sale in early July.

NON STOP Ultra is created for everyone who knows that the world is too amazing to just sit by and do nothing! Let’s enjoy life with the pleasant refreshing taste of the new drink. A sunny mix of lychee and juicy guava with gentle notes of minty coolness will help you to carry your own weather – rain or shine! NON STOP Ultra has a trendy exotic fruit taste that gives your day twenty five hours, and helps you catch that second wind.

Like other products in the brand’s line, the new NON STOP Ultra has important functional properties. The “trademark” ingredients of the drink include an increased content of natural stimulants caffeine and taurine. In combination with the vitamin complex (C, B5, B6, B9, PP), the drink gives a surge of energy, increases mental and physical activity.

Today New Products Group is the absolute leader in the category of soft energy drinks in Ukraine. At the beginning of 2021, the consolidated share of the company’s “energy” brands almost reached 49% in liters. “To maintain leadership in a dynamically developing segment, the company and its brands are helped primarily by trends-oriented, careful research of consumer preferences and expectations; and the desire to be the first to introduce Ukrainians to interesting innovations,” – says Elena Chuvakina, Brand Director of New Products Group.

For over 15 years, the leading Ukrainian manufacturer has been improving the NON STOP energy drink formula and working on a variety of flavors. And it produces impressive results – sales are growing each year. According to Nielsen, as of February 2021, the NON STOP brand accounts for more than 23% of sales of all energy drinks in Ukraine in liters. In 2020 alone, more than 14 million liters of NON STOP were sold.