A new prince has joined the royal family: KING’S BRIDGE™️ is expanding its range with the noble mix – Cognac & Coffee


New Products’ Group brand – KING’S BRIDGE™️, which has been presented on the Ukrainian market for more than 15 years, – expanded its range of low-alcohol cocktails with new exquisite taste – Cognac & Coffee. The new product is already available on store shelves in a convenient 0.45-liter aluminum can format.

KING’S BRIDGE™ represents time-tested classics in a modern interpretation. Mixed “duets” based on gin and brandy remain some of the most popular drinks among the fans of noble cocktails. A little bit of vintage cognac with subtle notes of oak barrel and fragrant brewed coffee – and here is a new aristocratic taste of Cognac & Coffee, which perfectly enriches the royal family of KING’S BRIDGE™️ drinks.

New Products Group – an undeniable leader on low-alcohol drinks market. According to the analytic report of the State Statistics Service of Ukraine for 2020, the producer’s brands have a share of over 70% in the category. KING’S BRIDGE™ appeared in the Company’s portfolio in 2006 and became the first Ukrainian low-alcohol cocktail in aluminium packaging. According to the results of sales in 2020 – brand’s share on the Ukrainian LAD market is 11%.

“Our new taste is a traditional balanced mix that has been a favorite among millions of people for centuries. That’s why we decided that Cognac & Coffee will definitely be appreciated by KING’S BRIDGE™️ mixed “duets” lovers. We are constantly working on the improvements according to the taste preferences of our consumers: new combinations and new formats for the fans of timeless classics who live in the rhythm of a modern dynamic сity. And for a fact, the results are significant. The brand’s share is growing rapidly: in 2017 KING’S BRIDGE™️ sales in Ukraine accounted for 3 million liters, while now it is almost 8 million liters” – explains Gennadiy Dovgan, Marketing Director of New Products Group.

In addition to the new Cognac & Coffee, KING’S BRIDGE™️ collection is presented by three more current flavors in the aluminum can format: Brandy & Cola, traditional combination of gin and tonic – Gin & Tonic, and the original mix of gin and natural grapefruit juice – Gin & Grapefruit. Two last mentioned tastes based on the tincture “Gin King’s Bridge” are also available in a glass bottle of 0.33 l.